Sustainable Finance Visual Identity and Digital Marketing
Challenge:
Position “Investing Your Values” as a trusted and influential platform for Socially Responsible Investing (SRI), Environmental, Social, and Governance (ESG) considerations, and Faith-Based Investing, targeting investors and investment bankers.
Solution:
Research: Conducted an in-depth industry study and competitive benchmarking to inform strategic decisions based on content, structure, and aesthetics.
Design: Crafted a modern, minimalist website to convey credibility and stability.
Information Architecture: Ensured ease of navigation and a clear structural hierarchy.
UI Design: Utilized strategic typography, powerful visuals, and a fresh, seamless user experience.
Strategic Messaging: Conveyed the brand’s mission and values effectively through design elements.
Results:
Positive Feedback: Client stated, “This is the best-looking SRI website we have seen.”