Challenge:

Create a Gen Z-focused beauty brand that emphasizes individuality and self-expression through a social-first strategy.

Solution:

Social Media Strategy: Focused on TikTok and Instagram with engaging, Instagrammable

AI-powered Retouching: Used AI for high-quality, authentic visuals.

Creative Assets: Developed a cohesive brand identity.

Brand Storytelling: Crafted a narrative emphasizing individuality.

Merchandise: Designed brand extensions to reinforce the message.

Results:

Flawsome conceptually connects with Gen Z through innovative digital marketing, AI technology, and compelling storytelling, promoting individuality and empowerment.